The Touch Points of Life by Pennie Hunt

In business the term Touch Point refers to the number of times a customer will see a logo, hear the company name, or listen to a jingle. Any engagement or communication between the brand and the customer is considered a Touch Point. The more Touch Points the company can create, the more familiar and trusted the company becomes the customer.
 
Let’s think of our personal Touch Points. Watch a baby who is learning to crawl. They will slide their legs and move their arms for a short distance. Then they look back at their Mom and return to her. They need to touch her to make sure she is close. When they begin walking, they take a few steps and then crawl back to Mom. She is their Touch Point. The place of safety. The place of comfort. The place of trust. The place they recognize as familiar.
 
We add more Touch Points as we grow. How many of you can sing your high school song? The high school you graduated from is a Touch Point. Our minds can drift back to teenage memories, our favorite teachers, football games, school colors, and pep rallies. When we think of high school, we remember it as familiar.
 
Now move on to college where you earned a degree. Are you a member of the alumni club? Do you still attend sporting events there, even though you graduated years ago? If you do, it is because it is a Touch Point for you. It is an important institution in your life. It made a difference in the life path you took. You want to stay connected.
 
If you have moved during your life, your hometown will always be a Touch Point. The place where you grew up. The place you trust to hold your memories. A place of comfort. When you visit, you retrace the memories. You drive by the house you grew up in, your elementary school, and the park you played in. Touch Point, Touch Point, Touch Point.
 
You may have cemeteries or memorial sites that you visit because tracing your loved one’s name on the stone with your finger is comforting. There, surrounded by peaceful quiet you have found a Touch Point. 
 
Now let’s twist this a little more. Who needs you as their Touch Point? Your children may be adults, but they still need you as a Touch Point of safety and trust. As our parents age their circle of connection shrinks. Their friend circle becomes small and they may not have the ability to reach out to others. We need to be their Touch Point. They need physical touch and comfort. They need the security and familiarity of you.
 
Look at your friends. Sometimes the ones with the biggest smiles need hugs the most. Sometimes the ones helping everyone else need support. They need you as their Touch Point of understanding. They need to know you care enough to be a stable and steady Touch Point in their life.
 
If you piece together your Touch Points, they become a timeline. A map of meaning that tracks the most important people, places, and events of your life. These personal Touch Points, just like the marketing Touch Points, are based on engagement, communication, and the effort you make to stay connected.
 
Never forget the significance of your Touch Points. They helped you become the person you are today. And never forget the importance of being a Touch Point for someone else.
 
Who do you need to connect with today? Who might need the comfort of knowing you care enough to reach out to them? Be someone’s Touch Point. 
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                                                     Pennie’s Life Lesson:
                      Nurture the people, places, and things that are important to you.
                                         They are the Touch Points of your life.
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YOUR TURN...        
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